Michael View

Category: Marketing

Yellow Pages Advertising

10 January 2011 by Michael Harrison

Last month my poll question was Does Yellow Pages advertising work for your business?Not one respondent said that Yellow Pages pays for itself.33% still advertise but do not get a return, 17% had never had a Yellow Pages advertisement and 50% said they no longer have a Yellow Pages advertisement.These stats are telling when you consider the growth of on-line marketing.If you are not there already, it time to think about how you can use your own YouTube Channel, Facebook fan page, LinkedIn group... Read More...

Cashflow – Why it Can Make or Break Your Business

01 September 2011 by Michael Harrison

Over the holiday break I have been rethinking the essential elements of business success.Although there are many important aspects to running a business Ive concluded that cash flow is the lifeline of every successful business. Without adequate positive cash flow, even the busiest business can find itself in bankruptcy.Cash flow is nothing more than the money coming into your business and then going out of it again. If you have more money coming in than is going out, youre in positive cash flow.... Read More...

All I want for Christmas...

20 December 2010 by Michael Harrison

Ever thought of something you really wanted, but couldnt find it in shops? Chances are, if the product is quirky enough, an Australian has already invented it.Jo Lapidge and her family decided to buy a cat. However, she was soon regretting the decision after discovering how often she needed to clean the kitty litter. Watching the movie Meet the parents Lapidge found her solution when the cat went to the toilet on an actual toilet! With a few disks and a cheap toilet seat, Lapidge trained her own... Read More...

Is the iPad important for your business?

16 December 2010 by Michael Harrison

In my most recent website poll 52.6 of respondents indicated that the iPad or similar technology is essential to the future of their business.In my view this percentage will rise significantly in coming years.The now, not so new iPad by Apple has taken the world by storm. So much so, that even Microsoft Word recognises it as a valid word in its spell check!So how good does the iPad shape up, compared to other tablets on the market?Android has launched a cheaper version of the iPad, called the Ma... Read More...

Managing Social Media

26 November 2010 by Michael Harrison

The enormous rise in popularity of social media sites like Facebook, Twitter and LinkedIn has seen a change in the way many people do business. Customers are becoming savvier in researching their options online before buying. Of course, they are also using social media sites to voice their grudges and complaints, if they feel justified in their concerns.What this means for many business owners is learning to find ways to actively manage their current level of social media exposure without reduci... Read More...

Charge and be charged!

15 November 2010 by Michael Harrison

The Amex surcharge, sometimes up to 3%, is something that really aggravates me as a customer, and Im not alone, Ive seen countless numbers of staff abused by customers because of this.Once the exclusive realm of the rich or well-travelled businessperson, American Express is a credit card with a challenge in Australia use it and in many establishments, you get charged a fee. So why is this?Short sighted shopkeepers, hotel chains and restauranteurs seem to think it gives them a bit extra margin (... Read More...

Is Your Inbox Pushing You To Breaking Point?

04 November 2010 by Michael Harrison

I noticed that in a recent survey by IBM of more than 620 managers, results showed that the sheer number of emails received each day is a major contributor to workplace stress.It was no surprise that more than 45% of the survey participants agreed that the number of emails arriving in their inbox can increase stress levels at work or that as the number of unanswered emails begins to mount up in those inboxes the stress levels rise accordingly.Nearly 100% of people who responded in the survey sai... Read More...

Getting in the spirit

31 October 2010 by Michael Harrison

With Christmas around the corner many savvy businesses are thinking about charities.One such business is Charity Greeting Cards, which gives away 20 per cent of its profits to nominated charities.Owner and manager, Stephen Shubitz says his philosophy is to give as much as we possibly can, not as little as we have to.In 2009 the company gave $374,000 to various charities and this year Shubitz hopes to increase the contribution to $500,000.The service particularly appeals to corporates becaus... Read More...

Move with the times or perish

23 October 2010 by Michael Harrison

Like most of you, Im really getting sick of poor customer service. So it was no surprise to read a recent global Online Shopping Report by the Nielsen Company has found that local Asia-Pacific consumers are the most active online shoppers in the world with many spending 11% of their monthly budget online.Why?If you think about it, online shopping is easy, comfortable, time-saving, price competitive and eliminates the need to be aggravated by hassled staff with poor attitudes.For retailers paying... Read More...

Blogs are business

03 October 2010 by Michael Harrison

Blogs are an excellent way to grow your business. They are not static like websites, but provide a moving forum of interesting topics as often as you want to post and can attract a whole community of followers, translating into business for you.Blogs have outlived being a fad or trend and now clearly form part of the essential suite of modern marketing tools called social media. Take one look at savvy entrepreneur Brian Clarke and his hugely popular to see that a successful blog... Read More...

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