Michael View

Category: Marketing

Why You Didn't Win That Contract:

07 December 2015 by Michael Harrison

You lost a contract, and it was a big one, too. Sure, it won't sink the ship but it won't help your business grow, and it certainly doesn't add value to your company's good name. You didn't win the contract because a competitor was deemed better for the job.... Read More...

Google Launches a Game-Changer

03 May 2015 by Michael Harrison

On April 21, 2015, Google changed its latest search algorithm, only this time, it wasn't a change to improve content or simplify website navigation. The Internet is abuzz over Mobilegeddon – Google's latest algorithm – and if you aren't up to speed your down in page rank – big time!... Read More...

Content Marketing: 10 Tips To Get You Famous Fast

28 March 2016 by Michael Harrison

Wikipedia defines content marketing as, "any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers." So, how do you go about it? You can hire a content marketing company (expensive), or you can market yourself and your business. Online marketing has changed over the past 15 years.... Read More...

Are you trusted?

23 September 2014 by Michael Harrison

Trust is the greatest asset a businessperson can have. When trust exists glitches are forgiven, explanations are accepted and friendships are untarnished. Find a successful businessperson and you will always find people who trust him or her. Building trust is easy. Here are some of the easy ways.... Read More...

Growing your business

14 September 2014 by Michael Harrison

The foundation of every good strategy is knowing who you already deal with. Ask yourself: Who wants what I sell? What does an ideal client look like? How do we make their lives better? How can we grab their attention?... Read More...

5 Tips for impressive email marketing

10 September 2014 by Michael Harrison

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Has social media replaced prospecting?

07 March 2014 by Michael Harrison

I was speaking to a group of business owners about successful ways to contact people and attract new business.On top of my list was being introduced by an existing client who already likes and trusts me to one of his or her business colleagues. A personal introduction beats other methods hands down.Then came networking at functions and events where my target clients congregate. These could be industry events, conferences or even school social functions. The main thing is to make sure the people... Read More...

Three Ways to Increase Sales in 2013

18 December 2012 by Michael Harrison

For many business owners, times have been very tough this past year. Businesses have failed, and those that havent will almost certainly have suffered tougher trading conditions if the business confidence surveys are any guide.The key to maintaining profitability, especially in tough times, is to make certain your regular customers dont start looking elsewhere. Assuming your customers have been happy with your services, what can you do to ensure you dont fade from their memories when it comes ti... Read More...

If you can't be found you don't exist

12 November 2012 by Michael Harrison

Being a professional services provider means succeeding online and having a digital brand that attracts clients.The world has changed. The Internet has had a huge impact on the business of advice. It had changed the way we think and more importantly, it has changed the way our clients think and act.This change is accelerating for three main reasons. Firstly, the Internet offers instant access. Australia Post built a business delivering letters and packages. Federal Express built its business by... Read More...

Do Online Meetings Work?

03 September 2012 by Michael Harrison

After spending 33 days in hospital and three more months recuperating at home I have become a heavy user of online meetings. Everything from casual conversations between friends and family to business meetings and conferences have been conducted online.Theres no doubt that digital communication has opened the door to faster communication and better affordability. However, is it really all its cracked up to be? Is it actually better than meeting face to face? The answer is, it depends.The Advanta... Read More...

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