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Michael View

Category: Management

A Contrarian View of Best Business Practices

27 January 2016 by Michael Harrison

As a business owner or manager, you're up on best business practices – the protocols in place to engage prospects, convert them to customers or clients, and maintain them as part of a stable client base. We all understand the business arc and contribute to the continued, sustained growth of our companies, right? Of course, it comes as part of business ownership, or a successful career in business management.... Read More...

What Would Steve Jobs Do?

14 January 2016 by Michael Harrison

Every century or so an individual comes along and changes the world in profound ways. Geniuses. Sir Isaac Newtown brought order to scientific study and changed how we viewed the world around us. We became curious. Albert Einstein changed the rules by which we'd lived, and expanded our thinking with his search for a Unified Theory.... Read More...

Meetings Matter: Stop the Time Suckers

14 August 2015 by Michael Harrison

Within 10 minutes, I can tell whether a business meeting is going to be productive or a waste of time. I sit through a lot of meetings each year and I know good from bad, effective from time waster, productive from DOA. I'm a "meeting" expert. I've been to enough of them to qualify for that expert status.... Read More...

Google Launches a Game-Changer

03 May 2015 by Michael Harrison

On April 21, 2015, Google changed its latest search algorithm, only this time, it wasn't a change to improve content or simplify website navigation. The Internet is abuzz over Mobilegeddon – Google's latest algorithm – and if you aren't up to speed your down in page rank – big time!... Read More...

Tomorrow's Trends Today

06 April 2015 by Michael Harrison

As a business consultant I've had the privilege of working with some of the greatest minds on the planet – experts at everything from assessing insurable risk to selling widgets on the Internet. I speak at business conferences, industry and association conventions, big groups, small groups, and sometimes, I speak with one person – the owner, the decision maker, the person who can best implement suggestions.... Read More...

Choosing The Right Consultant

23 March 2015 by Michael Harrison

At some stage in the growth cycle of a business, it's a good idea to hire a consultant who will see things in a different light. You can hire an experienced consultant and invest in that expert's advice, or you can cut corners and get a freshly graduated business student running a consultancy out of his bedroom.... Read More...

Content Marketing: 10 Tips To Get You Famous Fast

28 March 2016 by Michael Harrison

Wikipedia defines content marketing as, "any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers." So, how do you go about it? You can hire a content marketing company (expensive), or you can market yourself and your business. Online marketing has changed over the past 15 years.... Read More...

If you can't be found you don't exist

12 November 2012 by Michael Harrison

Being a professional services provider means succeeding online and having a digital brand that attracts clients.The world has changed. The Internet has had a huge impact on the business of advice. It had changed the way we think and more importantly, it has changed the way our clients think and act.This change is accelerating for three main reasons. Firstly, the Internet offers instant access. Australia Post built a business delivering letters and packages. Federal Express built its business by... Read More...

Do Online Meetings Work?

03 September 2012 by Michael Harrison

After spending 33 days in hospital and three more months recuperating at home I have become a heavy user of online meetings. Everything from casual conversations between friends and family to business meetings and conferences have been conducted online.Theres no doubt that digital communication has opened the door to faster communication and better affordability. However, is it really all its cracked up to be? Is it actually better than meeting face to face? The answer is, it depends.The Advanta... Read More...

"Soft Benefits" Sell: Tips To Create Goodwill

12 March 2012 by Michael Harrison

If you own an insurance brokerage, an accountancy or law firm, a financial planning practice or other service-based business, your core benefit to clients is hard information: metrics, cash flow analysis, investments, insurance products and other service deliverables. This is why your business is paid by clients, but……it may not be the reason a client remains a client over the long-term. Soft benefits often keep clients in place as part of your business base.Soft benefits are the l... Read More...

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