In House Business Building Programs
Business revolves around making a profit and profit can only be impacted by three variables.
Each of our programs is designed to cut expenses by improving effectiveness, especially through the use of technology, improve margins or increase sales.
Performance Planning
Planning is about first creating a vision for your business and then developing a plan that moves you towards the vision. Our Performance Planning Day does just that. We go through a series of questions and diagnostic tools to end up with a Visual Plan that maps your plan under and your specific targets and activities under four headings.
Marketing Makeover
A key element of marketing is building your brand so that people feel confident in dealing with you. A Marketing Makeover will assist you to establish your "point of difference" and position your business.
The day will generate two essential tools that will give you a clear path to follow. A Marketing Activity schedule will set out what needs to be done when and a Client Care matrix identifies what needs to be done to look after your best clients.
Strategic Selling
Can you answer these questions:
- What results will your clients get from dealing with you?
- Who wants those results and can afford to pay for them?
- How will you tell them you exist, differentiate yourself and impress them?
- How will you contact them?
- How will you convince them to buy from you?
- How will you stay in touch and encourage them to buy again and tell their friends?
Skilled salespeople know the answers as well as how to ask questions that get results, how to tell stories that have impact and how to identify buying motives.
Our questioning process looks like this. As you can see it identifies the two main elements in building a relationship - Trust and Tension.
New programs are under development for 2009.
Contact us at to learn more.
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