Business exists to make a profit and profit is governed by one formula
• cut expenses (as most companies do)
• increase margins, or
• increase sales.
Cutting expenses is generally a one-time option. Sometimes people can be replaced by technology, but even that has limitations. How many times have you been frustrated trying to find a sales assistant in a retail store where they have cut staff numbers?
Fortunately, it is easier with service orientated businesses. You can employ outsourced staff instead of permanent employees, use dictation software instead of transcribers, and buy software to do many of the tasks previously done by humans. Rather than cutting expenses, you can work on improving productivity and processes.
Similarly, improving margins and increasing sales requires creativity and re-imagination.
To create a robust business with a strong bottom line you need a variety of ideas from multiple sources. Managing these assets is time-consuming and missteps are expensive to fix.
You need a broad base of knowledge ‘" one that contains traditional proven business practices, an understanding of the digital world and a clear insight into the future.
I‘m Michael Harrison. I work with professional services businesses across Australia and internationally. My diagnostic and planning process give you the unvarnished, warts-and-all truth ‘" the information you need to affect change. It‘s not like it used to be; there are a lot more ways to monetize your business without confronting undue downside risk.
Today, businesses small and large need an impartial analysis of what works, what doesn‘t, and what to do about it. That‘s what I do.
Unfortunately, the status quo in business lasts nanoseconds. Today, with global connectivity a click away, things change quickly and if you aren‘t leading, you‘re following and the view is really unattractive when you‘re bringing up the rear. How are you handling mobi? How about smart tags? Video. Social media? SERPs? Using them?
In today‘s hyper-dynamic marketplace you need to stay ahead of the curve. Your company needs to direct industry conversation.